Posted on by Irina Content

Meet Ultra Violet - a "spiritual, cosmic" purple that "communicates originality, ingenuity and visionary thinking that points us toward the future. Considering that the color picked is also the name of an organization that works to combat sexism, this year’s pick feels especially relevant.

Because we always like to shop ahead of the curve, we sought out the best in Ultra Violet fashion that’s available now on Atlasday.com